Video is a powerful medium for content marketing.
According to Forbes, the second largest search engine in the world is YouTube. Billions of people are looking for videos to watch every single day.
Maybe that's because you can't beat video for storytelling. Need evidence? Look to films and television. The combination of visuals, sound, and movement add up to emotional resonance.
Videos are also easy to digest – just sit back and watch. They're especially effective for how-tos, explaining concepts and illustrating ideas. Plus, as technology gets better and better, it's becoming easier and easier to stream videos from anywhere, on any platform, on any device.
Videos also hit some requirements for good content – they're useful and informative. For an example, check out this tutorial from Express Writers that shows you how to order from our Content Shop: |
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