Friday, June 8, 2018

Harnessing the Personality of Color

Colors have personality. They can evoke emotions, build brand connections and motivate consumers to make purchases...
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June 8 — Issue #2601
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Powerful Reasons to Harness the Personality of Color
By PJ Taei (c) 2018
Colors have personality. They can evoke emotions, build brand connections and motivate consumers to make purchases. Consider the powerful effects of the personality of color as you boost sales for your company.

Support Branding
Customers expect to see colors that match your brand. They view color as an extension of your brand's personality and value brands that choose unique colors that differentiate them from the competition. Embrace colors that match your personality as you strengthen your brand’s integrity.
Create Contrast
Consumers notice items that stand out from the background. Known as the isolation effect, this principle prompts you to use color for emphasis. When designing your webpage, videos or displays, choose one color for the background and a contrasting, vivid color for the "Contact us" button or key products.

Awaken Product Likability
While specific colors influence sales, the color names also awaken the product's likability.
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