Friday, June 1, 2018

Link Building Strategies

Backlinks have been and still are one of the most important ranking factors...
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June 1 — Issue #2599
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How to Build Quality Links to Your ECommerce Store
By Gurbir Singh (c) 2018
Backlinks have been and still are one of the most important ranking factors for Google. Google's Andrey Lipattsev confirmed in a Q&A that the links pointing to your site are one of the top 3 ranking factors.

For those of you who don't know, a backlink is a link coming from any site to your site. Ranking without links is almost next to impossible in even a moderately competitive niche.
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Wait, a guy just offered me 55 links on Fiverr!

Not so long ago, you could easily influence rankings by purchasing backlinks on Fiverr and other platforms. You could be pay someone to put your link on their site. You could spam the internet. Then, Google launched the Penguin update in April 2012.

Penguin was designed to deal with low quality backlinks. You shouldn't be worrying if you haven't indulged in paid backlinks or spamming websites to oblivion. However, any sketchy link building on your part should ring the alarm bells.
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