SEO (search engine optimization) rules and tactics affect every single website on the internet...
SiteProNews
Breaking Tech, Social Media and Search Engine News
|
|
|
|
| SEO (search engine optimization) rules and tactics affect every single website on the internet, whether the site administrators realize it or not. One of the factors that are an area of concern for many is the issue of how backlink anchor text affects a web page’s rankings in search engine results. Does it play a part at all? |
|
|
Defining Backlink Anchor Text
Before exploring the impact anchor text has on search result rankings can be explored, it’s important to understand a little more about anchor text in general. Essentially, anchor text is comprised of the words you see highlighted on a web page that link back to another website or a different page within that same website. The target link is the actual web address, while the anchor text is the word or phrase visible to the web page reader.
The words you choose to use as your anchor text are important, because search engines will evaluate how those words reflect the linked page. For this reason, it’s vital to ensure your backlink anchor text is both relevant and useful in relation to the page to which you’re linking. |
|
|
|
|
|
|
|
|
|
|
|
|
Posts
No comments:
Post a Comment