You don't need a marketing degree to see how the digital transformation has changed...
| SiteProNews Breaking Tech, Social Media and Search Engine News | | | | | You don't need a marketing degree to see how the digital transformation has changed strategies for businesses large and small. Digital marketing has experienced a revolution in recent years, from individualized experiences and personalization to machine learning and artificial intelligence. Have you ever wondered what's driven these trends? | | | Let me explain how digital marketing is transforming and what that means for you.
Marketing has become digital because that's where the customers are – whether through online shopping or social media interaction. To make this happen, many current digital marketing tools rely on artificial intelligence (AI). We may still equate AI with robot domination and Jetson-like scenarios, but, the truth is, AI is about so much more than that.
AI is a broad term that encompasses many different technologies and approaches within digital marketing. Every time you ask Siri to call a contact or Alexa to blast a playlist, you're using AI. In your business, if your business has a chatbot or uses voice recognition, for example, you already use AI within your digital marketing toolkit. | | | | | | | | | | | | |
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