Monday, September 3, 2018

How to Create SEO Content for Personalized Searches

We all know that the results of a Google search vary from person to person...
August 31 — Issue #2626
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How to Create SEO Content for Personalized Searches
By Adriana Tica (c) 2018
We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order.
So how can you optimize your content for personalized searches? Isn't this a futile attempt?

Not at all.

First, let's take a look at the factors that influence personalization.

Personalized searches – how does Google decide what results to serve you?
Briefly put, personalized results are based on what Google knows about you and on 'regular' ranking factors.

Your location and your device are the first two things that bots look at. This way, they know how to serve you results that are relevant to your current location and results that match your screen size.
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