Instagram is not only the second largest social network globally but also a powerful marketing tool...
Breaking Tech, Social Media and Search Engine News
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| Instagram is not only the second largest social network globally but also a powerful marketing tool. The image-sharing platform gathers more than 1 billion monthly active users, thus becoming a vast source of potential customers that you can target with landing pages. |
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By definition, a landing page is a standalone web page that customers are taken to when they click on a link or online advertisement. This is basically your only chance to turn Instagram followers from passive content consumers to active purchasers.
A typical landing page conversion rate is around 2.35%, but the top 10% of companies are making 3 to 5 times higher results than average. Therefore, your goal is to design highly effective website content that can inspire the target audience to engage.
This post will show you 5 secrets of Instagram landing pages. Let's check them out!
1. Mobile Friendliness
An astonishing 93% of potential customers who research on smartphones go on to complete a purchase. |
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