Conversion Rate Optimization: Marketing's Most Underused Secret Weapon

The only people talking about conversion rate optimization are CRO experts...

November 30 — Issue #2651

SiteProNews Breaking Tech, Social Media and Search Engine News Home     Article Archives     Guest Blogging     RSS Feed     Webmaster Tools Conversion Rate Optimization: Marketing's Most Underused Secret Weapon A SPN Exclusive Article by Kris Hughes (c) 2018 I attend and speak at some of the best digital marketing conferences all over the world, and I can count on one-hand the number of sessions I've seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization just always seems to fly under the radar in marketing circles. Yes, there are a number of great websites and resources dedicated to CRO. There are also some excellent CRO-specific conferences out there and I've attended most of them — but the real problem is this: The only people talking about conversion rate optimization are CRO experts at CRO conferences and CRO bloggers on CRO-specific websites. Digital marketing generalists and marketing departments don't pay a whole lot of attention to it, and they certainly don't give it the respect it deserves And believe me, it deserves more respect. I've personally seen CRO campaigns contribute millions in revenue to online brands, for pennies-on-the-dollar compared to costs of other marketing channels. Continue Reading at SiteProNews QUICK LINKS: AddMe    Blog Search    SubmitExpress    Web-Source    Website Builder    SubmissionMonster    SonicRun    FreeWebMonitoring    FreeWebSubmission    Follow SPN on: Facebook    Twitter    Google+    YouTube    LinkedIn