"Engagement data [like pin clicks and saves] show much higher intent and are more valuable than simply liking a page or following a brand's account. . ."
- Frank Fumarola, Product Manager at Pinterest
When it comes to sales, Pinterest might be one of the most powerful social media platforms available to businesses. While Facebook has been offering businesses a larger array of tools to push goals forward, Pinterest is generally much more powerful in the eCommerce space. Earlier this year, Mary Meeker of Kleiner Perkins Caufield & Byers published her Internet Trends 2016 report which detailed that 55 percent of people believe that Pinterest is a place to go shopping. |
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