Thursday, September 22, 2016

Easy Steps to Develop Buyer Personas

Website Magazine
Social - Local - Mobile
 
- Sponsored By StreamSend -
9 Ways To Put Behavioral Marketing To Work
While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and more to send extremely timely and relevant communications.
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More companies than ever are starting to understand the value of customer personas to know exactly who customers are and how they behave. Here are a few steps toward building audience personas that you can use in your own marketing materials. Read More.
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When done right, mobile apps will increase sales, improve engagement and support customer retention. A great app can deliver 4x higher conversions than mobile web. However, customers have become more demanding. It is critical to rethink your app strategy based on customer needs and how the app fits within your overall digital customer experience strategy. Download Now.
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