"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection." - Beth Comstock, vice-chairwoman at GE
Many small business owners feel like their marketing budgets are wasted; sunk into various advertising modalities that return little to no results. As traditional marketing avenues like print ads, radio spots and television commercials continue to become less effective and succumb to the digital age, marketers and businesses owners turn to online advertising to gain traction.
Even in the electronic world, however, it can be quite challenging to drive awareness for a business as ad blockers have become widely used and consumer attention spans continue to drop. |
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