"In the past few years, Google has really thrown down the gauntlet with updates like Penguin and Panda, essentially saying that if you game the system, you're risking your entire business (because Google has removed and will continue to blacklist websites that game the system). It's the long-overdue coup-de-grace for grey-hat and black-hat SEO trickery."
- Ryan Connors, digital marketing manager at Century Bank
Search engine optimization is a core tenant of today's digital marketing practices. The rules are strict, the competition fierce and the discipline is constantly evolving.
Things weren't always this way, however - in years prior, SEO was framed more like the Wild West of marketing; a dominion where anything goes. But as the Internet continues to mature and become more sophisticated in usage, search engines have enacted a series of stringent guidelines and algorithms to ensure that users are presented with the most useful and reputable sources on the Web. |
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