First impressions, for better or worse, are hard to overcome.
Plus, they happen at the blink of an eye.
Mind Tools suggests that "it takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time."
That's right – three seconds.
Fortunately, you may have a little bit more time than that online. Unfortunately, it's not much more. Tony Haile, of TIME, says that the majority of internet users spend less than 15 seconds on a website.
Here's the obvious and quantifiable truth: the better the content of your home page, the longer the visit.
And longer visits mean greater potential for user interaction and conversion.
This is, of course, due to the Weibull distribution. |
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