Monday, May 21, 2018

Influencer-Generated Content: How to Make it Work for Your Brand

In a study titled, "2017 State of the Creator Economy Report," it was found that people trust
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Influencer-Generated Content: How to Make it Work for Your Brand
By Brandon Brown (c) 2018
In a study titled, "2017 State of the Creator Economy Report," it was found that people trust content generated by people they know. As a result, more brands have taken to collaborating with social influences to help grow their businesses.
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The question that arises then, is what is influencer-generated content, and how can it help your brand?

To put it simply it's the content that an influencer creates. They could be blog posts, videos, podcasts, or any other form of content aimed to promote your brand and products. Its benefits range from a higher ROI, increased brand exposure, and better lead generation.

Of course, to get the most out of your influencer marketing strategy, it's important that you connect with the right influencers. It's also important that you know how to make influencer-generated content work for your brand.
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Friday, May 18, 2018

One Essential Tactic and 4 Tools...

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May 18 — Issue #2595
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One Essential Tactic and 4 Tools to Boost Your SEO
By Adriana Tica (c) 2018
When you say SEO, you automatically think of keywords. Almost every client that contacts my agency, Idunn, to help them with SEO content writing has a huge list of keywords that they want to rank for.

But there are two big problems with such lists: they are usually both useless and nearly impossible to rank for.
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Allow me to explain.

I strongly believe that organic traffic is not a goal in itself. It's a vanity metric. The actual goal is to generate sales. Organic traffic may boost your ego, but it won't pay the bills.

However, when you choose the right keywords, you can generate sales through SEO.

Let's say that you have a bakery. You bake the most amazing chocolate cake. Of course, you want as many people to learn about it, to visit your website and to buy it.
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Tuesday, May 15, 2018

[5 SEO Reports] You Should Run for Your Site Immediately

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Monday, May 14, 2018

Top User-Friendly, Effective SEO Tools

Top User-Friendly, Effective SEO Tools
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Top User-Friendly, Effective SEO Tools
By Joydeep Bhattacharya (c) 2018
What else do you need in the arsenal of an SEO expert apart from a full fledged and highly effective SEO tool? Below I am listing my favorite SEO tools that helps me to maximize my SEO campaigns.

Ubersuggest – For Keyword Suggestions
Keyword suggestion is a time consuming process and extremely important part of the entire SEO process. Keyword research if done wrong can hamper the performance of the overall SEO campaign.
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Ubersuggest is one of my preferred tools when it comes to highly effective keyword research. Here are some of the important features offered by this tool:

This tool fetches data from both Analytics and Search Console without the need to login.

You get hundreds of keyword ideas from head terms to long tail phrases.

You can easily filter out negative keywords.
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Friday, May 11, 2018

SEO 101: How to Use Guest Posts to Improve Your Search Results

SEO 101: How to Use Guest Posts to Improve Your Search Results
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SEO 101: How to Use Guest Posts to Improve Your Search Results
By Donald Fomby (c) 2018
For the longest time, guest blogging was touted as a great way to improve visibility for your brand. You could guest blog for others to increase your audience share, drive traffic to your own content, and boost your thought leadership. If you could entice important influencers to blog on your site, their audience could then become yours as well. The increased engagement and traffic was sure to improve SEO for all involved.
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Then, people started dismissing the idea of guest blogging. It's ineffective they claimed. You're likely to be penalized for guest blogging, not rewarded, they said. These claims weren't wrong, but they were incomplete. Yes, Google did take a stand against guest blogging solely for the purpose of SEO. However that doesn't mean that guest posting is verboten, or that it cannot help SEO. It isn't, and it absolutely can. Google is simply taking action against spammy, blackhat techniques such as spinning content and indiscriminately posting it across irrelevant sites. Guest posting is a great technique! Keep reading to learn more about using guest posts as a means to improve your search results.
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Thursday, May 10, 2018

Your Website on Google (Changes in May)



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Friday, May 4, 2018

Top 5 Budget Moz Alternatives for Small Business in 2018

Top 5 Budget Moz Alternatives for Small Business in 2018
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Top 5 Budget Moz Alternatives for Small Business in 2018
By Diana Ford (c) 2018
Are you a running a small business and trying to improve your target outreach with the best marketing analytics software?

You might choose Moz because it has proved itself to be the most effective and popular SEO analytics tool. But on the contrary, when you compare it with other alternatives, Moz is not really the best SEO tool for small businesses out there due to a number of factors. In this article we list Moz alternatives that are far more effective, efficient and affordable than Moz, that are not only cheaper but also provide better data. 
5 Critical SEO Tasks
5 Critical SEO Tasks You Should Run Immediately
The pricing for Moz Pro Standard Package in 2018, starts from $99/month. But if you look at the data that is offered in the Standard Package, you will notice that you’re hardly getting anything out of it. Moz has a very limited backlink index and if your website is brand new, it might take weeks or even months for Moz to index all the backlinks. 

The $99 Standard Package provides only 5 keyword research reports every day, and supports only 5 campaigns.
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