| For the longest time, guest blogging was touted as a great way to improve visibility for your brand. You could guest blog for others to increase your audience share, drive traffic to your own content, and boost your thought leadership. If you could entice important influencers to blog on your site, their audience could then become yours as well. The increased engagement and traffic was sure to improve SEO for all involved. Then, people started dismissing the idea of guest blogging. It's ineffective they claimed. You're likely to be penalized for guest blogging, not rewarded, they said. These claims weren't wrong, but they were incomplete. Yes, Google did take a stand against guest blogging solely for the purpose of SEO. However that doesn't mean that guest posting is verboten, or that it cannot help SEO. It isn't, and it absolutely can. Google is simply taking action against spammy, blackhat techniques such as spinning content and indiscriminately posting it across irrelevant sites. Guest posting is a great technique! Keep reading to learn more about using guest posts as a means to improve your search results. |
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