Monday, May 21, 2018

Influencer-Generated Content: How to Make it Work for Your Brand

In a study titled, "2017 State of the Creator Economy Report," it was found that people trust
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Influencer-Generated Content: How to Make it Work for Your Brand
By Brandon Brown (c) 2018
In a study titled, "2017 State of the Creator Economy Report," it was found that people trust content generated by people they know. As a result, more brands have taken to collaborating with social influences to help grow their businesses.
5 Critical SEO Tasks
The question that arises then, is what is influencer-generated content, and how can it help your brand?

To put it simply it's the content that an influencer creates. They could be blog posts, videos, podcasts, or any other form of content aimed to promote your brand and products. Its benefits range from a higher ROI, increased brand exposure, and better lead generation.

Of course, to get the most out of your influencer marketing strategy, it's important that you connect with the right influencers. It's also important that you know how to make influencer-generated content work for your brand.
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