When you say SEO, you automatically think of keywords. Almost every client that contacts my agency, Idunn, to help them with SEO content writing has a huge list of keywords that they want to rank for.
But there are two big problems with such lists: they are usually both useless and nearly impossible to rank for. | | | Allow me to explain.
I strongly believe that organic traffic is not a goal in itself. It's a vanity metric. The actual goal is to generate sales. Organic traffic may boost your ego, but it won't pay the bills.
However, when you choose the right keywords, you can generate sales through SEO.
Let's say that you have a bakery. You bake the most amazing chocolate cake. Of course, you want as many people to learn about it, to visit your website and to buy it. | | | | | | | |
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