If you're a small business owner with a branded website, a swath of social media channels...
This is your SiteProNews/ExactSeek Webmaster Newsletter!
To drop your subscription use the link at the bottom of this message. | | | | May 28 — Issue #2598 | | |
| SiteProNews Breaking Tech, Social Media and Search Engine News | | | | If you're a small business owner with a branded website, a swath of social media channels, and an active blog, you're doing digital marketing right.
But if you're using a personal email address, or an email hosted by companies typically associated with personal addresses (such as Gmail or Yahoo), you're doing it wrong. | | | This small but crucial detail hinders businesses in ways their owners might not recognize. Here are five important reasons why you need an updated email address.
It just looks professional
Just like you wouldn't show up to an important meeting in shorts and a t-shirt—your off-the-clock outfit, let's call it—you shouldn't represent your business with your off-the-clock email address.
A professional email address also builds trust and credibility among customers and potential clients. Your business takes on a life of its own when it has its own email—it's more than you just you, it's an organization where responsibility will be taken for a customer's information in exchange for a product or service. | | | | | | | | | | | | |
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