Thursday, May 31, 2018

[Webinar] Rebranding: Futureproofing Your Brand


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How to Know If A Rebrand (Or Refresh) Is Right For You?

Hey,

As a marketer, you know that technological and ideological change is a constant challenge for your brand. Understanding how to "futureproof" your brand amidst these changes is an essential skill for marketers to develop.

On Thursday, June 7 at 1 p.m. ET / 10 a.m. PT, join GeoMarketing.com's Associate Editor Lauryn Chamberlain and branding expert, Minter Dial as they discuss how to grow a brand in a world where change is the only constant.

Attend Rebranding 201: Futureproofing Your Brand and learn:

  • What shifts in mindset are necessary to embrace disruption (meaningfulness, responsibility, and collaboration) — and how to embody them
  • How to become "Chief Mindset Officers" and what perspective this gives you
  • How marketers can execute a rebranding effort that stands the test of time

REGISTER HERE

Onward!

- The Team at Yext

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Tuesday, May 29, 2018

You Don't Need SEO

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ExactSeek's unique flat fee system can help drive additional visitors to your site. Our system will list your site and the keywords you select on our network of search engines and web directories for $14 quarterly.
 
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Monday, May 28, 2018

Time to Change Your Address?

If you're a small business owner with a branded website, a swath of social media channels...
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May 28 — Issue #2598
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Why You Need an Updated Email Address
By Maggie Aland (c) 2018
If you're a small business owner with a branded website, a swath of social media channels, and an active blog, you're doing digital marketing right.

But if you're using a personal email address, or an email hosted by companies typically associated with personal addresses (such as Gmail or Yahoo), you're doing it wrong.
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This small but crucial detail hinders businesses in ways their owners might not recognize. Here are five important reasons why you need an updated email address.

It just looks professional
Just like you wouldn't show up to an important meeting in shorts and a t-shirt—your off-the-clock outfit, let's call it—you shouldn't represent your business with your off-the-clock email address.

A professional email address also builds trust and credibility among customers and potential clients. Your business takes on a life of its own when it has its own email—it's more than you just you, it's an organization where responsibility will be taken for a customer's information in exchange for a product or service.
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Friday, May 25, 2018

How to Rank Your Site in 2018

Everyone is curious about what's new in 2018 for SEO. In this post, we will be discussing...
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May 25 — Issue #2597
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8 Things SEOs Should Keep an Eye On and Implement in 2018
By Ashok Sharma (c) 2018
Everyone is curious about what's new in 2018 for SEO. In this post, we will be discussing the 8 Important trends that every SEO should start implementing to stay ahead in the SEO game.

The Top SEO trends to lookout for in 2018 are:
Quick 24 Hour Site Inclusion. Recrawls Every 48 Hours.
• Voice search or Voice Assistants (like the Amazon Echo and Google Home devices)
• In Depth Content and Link Building
• Mobile First Indexing
• AMP Pages
• The Knowledge Graph: Featured Snippets and Quick Answers
• Google RankBrain: AI & Machine Learning
• User experience for SEO
• Vastly improved Video and image search

So let's get started and break each of these down: Voice Search or Voice Assistants (like the Amazon Echo and Google Home devices)
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Thursday, May 24, 2018

Boost Your Site Traffic with 3,000 - 45,000+ Visitors

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Boost your website traffic quickly and easily with the Exactseek Traffic program. Our program can provide 3,000 – 45,000 visitors per quarter to your selected webpage.
 
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Tuesday, May 22, 2018

Rapid Site Inclusion

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Submit your site to the ExactSeek Rapid Paid Inclusion program and it will appear in the organic search results of our search engine partner network within just 24 hours!
 
Quick Inclusion
Submit your URL and we'll crawl and index your website within 24 hours. Your website will be added to the organic search results of our growing network of partner search engines.
 
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Your website will be recrawled every 48 hours. Changes or new page additions, to your site will be updated continually across our network.
 
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Recommended Links
Exposure in the Recommended Links section at the top of ExactSeek's search results for search terms that best match your website.
 
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Monday, May 21, 2018

Influencer-Generated Content: How to Make it Work for Your Brand

In a study titled, "2017 State of the Creator Economy Report," it was found that people trust
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May 21 — Issue #2596
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Influencer-Generated Content: How to Make it Work for Your Brand
By Brandon Brown (c) 2018
In a study titled, "2017 State of the Creator Economy Report," it was found that people trust content generated by people they know. As a result, more brands have taken to collaborating with social influences to help grow their businesses.
5 Critical SEO Tasks
The question that arises then, is what is influencer-generated content, and how can it help your brand?

To put it simply it's the content that an influencer creates. They could be blog posts, videos, podcasts, or any other form of content aimed to promote your brand and products. Its benefits range from a higher ROI, increased brand exposure, and better lead generation.

Of course, to get the most out of your influencer marketing strategy, it's important that you connect with the right influencers. It's also important that you know how to make influencer-generated content work for your brand.
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Friday, May 18, 2018

One Essential Tactic and 4 Tools...

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May 18 — Issue #2595
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Breaking Tech, Social Media and Search Engine News
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One Essential Tactic and 4 Tools to Boost Your SEO
By Adriana Tica (c) 2018
When you say SEO, you automatically think of keywords. Almost every client that contacts my agency, Idunn, to help them with SEO content writing has a huge list of keywords that they want to rank for.

But there are two big problems with such lists: they are usually both useless and nearly impossible to rank for.
Get Higher Rankings on Search Engines
Allow me to explain.

I strongly believe that organic traffic is not a goal in itself. It's a vanity metric. The actual goal is to generate sales. Organic traffic may boost your ego, but it won't pay the bills.

However, when you choose the right keywords, you can generate sales through SEO.

Let's say that you have a bakery. You bake the most amazing chocolate cake. Of course, you want as many people to learn about it, to visit your website and to buy it.
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