| SiteProNews Breaking Tech, Social Media and Search Engine News | | | | | LinkedIn is a massively effective platform for so much more than just recruitment. It's an excellent source of leads for PR, partnerships and sales. In fact, according to this survey, 94.2% of journalists and 49% of decision-makers are active on LinkedIn. If you seize every opportunity, you can run your business via LinkedIn alone, feeding off of the exposure you create and leads that get generated as a result. Yet, few brands invest enough time and resources on LinkedIn marketing, because they haven't experienced the results of a well-executed LinkedIn marketing strategy. In some cases, it's because the digital marketing manager can't find enough resources for dedicated LinkedIn marketing. | | | Here are 5 marketing tools that can help you build a compelling brand presence on LinkedIn, without expending much of your resources or effort.
1. Talkwalker for audience research & engagement metrics
Before you consider posting to your LinkedIn Page, it's important to decide what your objectives are and how you will measure progress in their direction. Irrespective of your LinkedIn marketing objectives, there are certain metrics that you will want to measure such as the relevance of your target audience. | | | | | | |
Although Google has never talked about how often they update the algorithms... This is your SiteProNews/ExactSeek Webmaster Newsletter!
To drop your subscription use the link at the bottom of this message. | | | | July 13 — Issue #2611 | | | | SiteProNews Breaking Tech, Social Media and Search Engine News | | | | | Although Google has never talked about how often they update the algorithms on their search engine, it is widely speculated that they do more than 4 or 5 updates a year. However, few are as significant as the one that took place in February 2011. Dubbed as the “Panda,” there was nothing cute about this update as it hit thousands of webmasters with severe penalties for violating content guidelines. | | | It is estimated that Panda affected about 12% of all searches which may not seem all that significant until you consider the fact that Google processes over 3.5 billion searches a day. Looking back, Panda was essentially Google’s way of declaring war against web spam and other black-hat SEO practices.
Fast forward to 2018, and we have not seen any Panda-specific updates from Google in a while. The last one was in 2016 and only stated that Panda had become an integral element of Google’s core search engine algorithm.
So is Panda still relevant today?
To get the answer, we need to understand what exactly was the Panda algorithm. Simply put, Panda was a Google search engine update designed to target poor quality content on web pages. | | | | | | |
This is a SiteProNews/ExactSeek Webmaster Exclusive Mailing!
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| Get better Google rankings and more customers! Instant access. | | Outperform the competition! Today: special offer for new users! | | | | | | | |  | | Website optimization | | Get better rankings on Google | | SEOprofiler is the proven solution that helps you to get your website on top of Google's search results. You get optimization tools, link analysis, keywords, social media, website analytics ( + a lot more). | | | | | | Comprehensive ranking checks | | your results | | Find the keywords that deliver best results. SEOprofiler offers ranking checks on city level. See how your website is ranked for your keywords on Google, Bing and Yahoo in 68 countries and in particular cities. Integrates with Google Analytics. | | | | | | White-label reports | | Impress your boss and your clients | | Create beautiful reports in your company design for your boss and your clients. Fully customizable with your own logo, colors, etc. | | | | | | Link analysis and competitive intelligence | | Eliminate bad links, monitor social media | | Find harmful links that point to your website and eliminate bad links. Monitor social networks for mentions of your company. on top of Google's search results. | | | | | Trusted by 158,000 users | | More than 158,000 users use SEOprofiler to get high rankings on Google. If you haven't tested SEOprofiler yet, create a free trial account or order the full version risk-free. | |
Why do I believe that Meta Descriptions are going to disappear...
SiteProNews
Breaking Tech, Social Media and Search Engine News
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Why do I believe that Meta Descriptions are going to disappear? First, let's clarify what they are and what they have been used for.
When your website or webpage appears in search, displayed first is the Meta Page Title followed by a snippet describing what the page or site is all about. Traditionally this piece of text would be the scripted Meta Description, although Google has always reserved the right to show an alternative. The importance of this snippet, which has no SEO value, was the opportunity to entice a visitor to click the link through to the website. |
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Last December Google surprised us by increasing the length of the "snippet" in Search Results from 160 to 320 characters. It was suggested, or recommended, that webmasters do not attempt to revise and increase existing meta descriptions but to leave it to Google to decide whether to use the existing one or expand on it if appropriate.
I wrote a Blog Post on the 17th December entitled "Will Google kill Meta Page Descriptions?" It didn't get a lot of traction, but some people did comment that they agreed this might well happen. |
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Yes, we're already halfway through the year. But Facebook advertising is always evolving...
SiteProNews
Breaking Tech, Social Media and Search Engine News
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Yes, we're already halfway through the year.
But Facebook advertising is always evolving. New products, features, and strategies develop all the time. With that in mind, as an advertiser, it's crucial to stay up-to-date on the exciting opportunities to market your product and brand on the biggest social platform in the world. In this article, I discuss five predictions on Facebook advertising you should know about to conquer 2018. |
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Prediction #1: Personalized Subscription Products Will Gain More Attention
It's no secret that shoppers like personalized experiences. It's also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all provide a customized subscription box service. These services allow users to easily purchase subscriptions with their mobile devices and indicate the frequency they'd like to receive their personalized boxes. |
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SiteProNews
Breaking Tech, Social Media and Search Engine News
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One of the main SEO factors that Google and other search engines take into account when ranking your website are backlinks. If there are plenty of links pointing from other, reputable websites to yours, that signals the search engines that your website offers valuable content, and that it can be trusted. As a result, your website would show up higher inside the search engine results for a particular keyword. But, as is the case with just about any other SEO practice, link building has been used and abused all over the map. Links are often exchanged or bought, but Google has gotten smarter about identifying this sort of practice, thanks to its advanced algorithms.
Also, there have been plenty of other things which have complicated things for SEO and link building specialists. The emergence of social media, voice search, and AI has changed the game, which means that links are no longer as important. That doesn't mean that they are on their way out. You should still aim to build quality links, but you should also focus on "linkless backlinks" or "linkless mentions", which are exactly what they sound like. Every time someone mentions your business or brand online, be it on social media, forums, or even inside comments or reviews, Google and Bing will pick up on it, and if the mention is relevant, they will use it as a ranking factor. |
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