Friday, July 13, 2018

Should You Worry about Google's Panda in 2018?

Although Google has never talked about how often they update the algorithms...
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July 13 — Issue #2611
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Do You Still Have to Worry about Google's Panda in 2018?
By Nik Tordil (c) 2018
Although Google has never talked about how often they update the algorithms on their search engine, it is widely speculated that they do more than 4 or 5 updates a year. However, few are as significant as the one that took place in February 2011. Dubbed as the “Panda,” there was nothing cute about this update as it hit thousands of webmasters with severe penalties for violating content guidelines.
It is estimated that Panda affected about 12% of all searches which may not seem all that significant until you consider the fact that Google processes over 3.5 billion searches a day.  Looking back, Panda was essentially Google’s way of declaring war against web spam and other black-hat SEO practices.

Fast forward to 2018, and we have not seen any Panda-specific updates from Google in a while. The last one was in 2016 and only stated that Panda had become an integral element of Google’s core search engine algorithm.

So is Panda still relevant today?

To get the answer, we need to understand what exactly was the Panda algorithm. Simply put, Panda was a Google search engine update designed to target poor quality content on web pages.
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