Friday, July 20, 2018

6 Types of Links That Cause Ranking Turbulence

Link building is a volatile business that’s ever-changing...
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July 20 — Issue #2613
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6 Types of Links That Cause
Ranking Turbulence (And How To Avoid Them)
A SPN Exclusive Article by Dmytro Spilka (c) 2018
Link building is a volatile business that’s ever-changing thanks to Google’s interpretation of the difference between a good link and a bad link.

April 2012 saw the introduction of Google’s Penguin update. The idea was to release an update that held corner-cutting webmasters to account, and it caused masses of websites to plummet into the abyss of low-ranking, low-quality, digital pond-life.
Penguin considered a lot of factors before delivering its crippling penalties, and website owners have had to think on their feet ever since to keep ahead of Google’s wrath.

There are many types of links that have the potential to turn a seemingly good and honest link into a bad one that negatively affects your rankings. We’ve gathered five of the biggest offenders that lure many unsuspecting webmasters. We also thought it would be worth explaining how to keep away from volatile linking too, just because nobody should see their website suffer due to a bad link or two.
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