Link building is a volatile business that’s ever-changing...
This is your SiteProNews/ExactSeek Webmaster Newsletter! To drop your subscription use the link at the bottom of this message. | | | July 20 — Issue #2613 | | |
SiteProNews Breaking Tech, Social Media and Search Engine News | | | | Link building is a volatile business that’s ever-changing thanks to Google’s interpretation of the difference between a good link and a bad link.
April 2012 saw the introduction of Google’s Penguin update. The idea was to release an update that held corner-cutting webmasters to account, and it caused masses of websites to plummet into the abyss of low-ranking, low-quality, digital pond-life. | | | Penguin considered a lot of factors before delivering its crippling penalties, and website owners have had to think on their feet ever since to keep ahead of Google’s wrath.
There are many types of links that have the potential to turn a seemingly good and honest link into a bad one that negatively affects your rankings. We’ve gathered five of the biggest offenders that lure many unsuspecting webmasters. We also thought it would be worth explaining how to keep away from volatile linking too, just because nobody should see their website suffer due to a bad link or two. | | | | | | | | | | | |
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