Monday, July 23, 2018

SEO 101: Top 7 Ranking Factors that Matter

There are few industries more shrouded in mystery than SEO. We all know it's not an exact science...
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SEO 101: Top 7 Ranking Factors that Matter
By Adriana Tica (c) 2018
There are few industries more shrouded in mystery than SEO. We all know it's not an exact science.

Any SEO 'expert' who tells you they know exactly how high you will rank if you use their 'unique methods' (and pay for them dearly, of course) is a crook. You should run as fast as you can.
The truth is we need to test to see what works and what doesn't. The Holy Grail of rankings changes from country to country and from industry to industry – to mention only two of the hundreds of factors.

But this doesn't mean we're flying blindly when it comes to SEO. We do have a framework. We know most of the things that help websites rank.

How to use them and how much time to spend on each is a matter of testing. And this is exactly what we've been doing at Idunn in the past few years.
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