Monday, July 30, 2018

Six Factors in Designing a Logo

You have finally made up your mind to take your startup to the next level. Now, it's time to design a stunning logo...
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July 30 — Issue #2616
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Designing a Logo For Your Startup?
Here Are 6 Important Things to Consider
By Joydeep Bhattacharya (c) 2018
You have finally made up your mind to take your startup to the next level. Now, it's time to design a stunning logo for your business. 

Your logo should be flexible and unique. It should be able to properly define your brand personality.
So, how do you create the perfect logo? 

Paul Rand, the famous logo designer who designed logo for top brands like IBM, ABC, Morningstar etc. once said:

"The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness."

To create a winning logo for your brand, here are 6 important things that need special consideration. 

1. Don't Follow The Trends
It has been rightly said don't follow the trends because trends are short-lived. Following trends is a sheer waste of time.
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