Why do I believe that Meta Descriptions are going to disappear...
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Why do I believe that Meta Descriptions are going to disappear? First, let's clarify what they are and what they have been used for.
When your website or webpage appears in search, displayed first is the Meta Page Title followed by a snippet describing what the page or site is all about. Traditionally this piece of text would be the scripted Meta Description, although Google has always reserved the right to show an alternative. The importance of this snippet, which has no SEO value, was the opportunity to entice a visitor to click the link through to the website. |
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Last December Google surprised us by increasing the length of the "snippet" in Search Results from 160 to 320 characters. It was suggested, or recommended, that webmasters do not attempt to revise and increase existing meta descriptions but to leave it to Google to decide whether to use the existing one or expand on it if appropriate.
I wrote a Blog Post on the 17th December entitled "Will Google kill Meta Page Descriptions?" It didn't get a lot of traction, but some people did comment that they agreed this might well happen. |
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