Yes, we're already halfway through the year. But Facebook advertising is always evolving...
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Yes, we're already halfway through the year.
But Facebook advertising is always evolving. New products, features, and strategies develop all the time. With that in mind, as an advertiser, it's crucial to stay up-to-date on the exciting opportunities to market your product and brand on the biggest social platform in the world. In this article, I discuss five predictions on Facebook advertising you should know about to conquer 2018. |
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Prediction #1: Personalized Subscription Products Will Gain More Attention
It's no secret that shoppers like personalized experiences. It's also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all provide a customized subscription box service. These services allow users to easily purchase subscriptions with their mobile devices and indicate the frequency they'd like to receive their personalized boxes. |
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