LinkedIn is a massively effective platform for so much more than just recruitment...
This is your SiteProNews/ExactSeek Webmaster Newsletter!
To drop your subscription use the link at the bottom of this message. | | | | July 16 — Issue #2612 | | |
| SiteProNews Breaking Tech, Social Media and Search Engine News | | | | | LinkedIn is a massively effective platform for so much more than just recruitment. It's an excellent source of leads for PR, partnerships and sales. In fact, according to this survey, 94.2% of journalists and 49% of decision-makers are active on LinkedIn. If you seize every opportunity, you can run your business via LinkedIn alone, feeding off of the exposure you create and leads that get generated as a result. Yet, few brands invest enough time and resources on LinkedIn marketing, because they haven't experienced the results of a well-executed LinkedIn marketing strategy. In some cases, it's because the digital marketing manager can't find enough resources for dedicated LinkedIn marketing. | | | Here are 5 marketing tools that can help you build a compelling brand presence on LinkedIn, without expending much of your resources or effort.
1. Talkwalker for audience research & engagement metrics
Before you consider posting to your LinkedIn Page, it's important to decide what your objectives are and how you will measure progress in their direction. Irrespective of your LinkedIn marketing objectives, there are certain metrics that you will want to measure such as the relevance of your target audience. | | | | | | | | | | | | |
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