2016 was a big year for social media. From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. We’re now spending almost two hours a day on social media or about 15 percent of our time awake.
So what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world. Here are eight trends they expect to see next year.
1. The power of social media giants will increase
It’s no secret that the giants of social media world want people to spend more time on their networks and not your own website. As user numbers grow and internet users spend an increasing amount of time on social, it’s time for social media marketers to work out how this will affect their strategy in 2017 says Michael Stelzner and Eric T. Tung. |
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