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While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and more to send extremely timely and relevant communications. Download Now.
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Not so many years ago, Instagram was in its infancy. Now it's the fastest-growing social media platform, and one of the top five social networks businesses use to market their websites, yet those same brands are struggling to match the follower numbers they have elsewhere. Read More.
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Conversion rate optimization, or CRO, is the process of testing and improving numerous aspects of a website - design, content, performance, user experience, etc. - with the end goal of boosting its conversion rate, which in turn validates the site's main purpose. Download Now.
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