"Growing an online presence is important, but let's get real about influence. Presence does not equal influence. Presence can be measured in social media followings. Influence can't."
- Martha Giffen, owner of Best Kind Marketing, LLC
You've probably heard quite a bit about influencer marketing by now; between the controversy of its effectiveness and Google's purchase of influencer platform, FameBit, and even a CBS 60 Minutes special, it's everywhere.
But there are still many who are on the fence. In a recent gShift survey, 250 participants were asked if they use influencer marketing; 60 percent indicated that they do not leverage the practice yet.
Despite the fact that most every marketing budget today accounts for content marketing and SEO efforts, influencer marketing is still neglected by many brands even though the process amplifies both strategies. |
Posts
No comments:
Post a Comment