Also Read: Go Fast or Go Home - A Lesson in Consumer Engagement |
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Conversion rate optimization, or CRO, is the process of testing and improving numerous aspects of a website - design, content, performance, user experience, etc. - with the end goal of boosting its conversion rate, which in turn validates the site's main purpose. Download Now. | |
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Most websites are woefully unprepared for the in-between state most consumers find themselves in - liking what a website offers but still wanting to shop around for the bigger, better deal. Most brands give up on these sales, but an enterprise's delayed conversions effort should be as good as their overall conversions game - anything less is leaving money on the table. Read More. | |
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While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and more to send extremely timely and relevant communications. Download Now. | |
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