"While browsing and discovery is easy on mobile, finding more information about the specific products you see isn't always as simple. On a platform known for its power of mobile discovery, today we're excited to announce an easier experience to shop the products you love on Instagram." – Instagram for Business blog update
Social media continues to consume the lion's share of the Web's offerings. Over the past year or so, digital destinations like Facebook have evolved from places to stay connected with friends to bona fide shopping destinations.
Adding to social's driving force to become a full-fledged lifestyle platform is the fact that shoppers are consistently leveraging applications to a much greater degree, making their mobile offerings prime real estate for product purchases. |
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