"Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share." - Brian Solis, Altimeter Group principal analyst
Social media platforms are the bane of many B2B corporation's existence because they often struggle to gain any sort of meaningful traction.
A recent CMO survey revealed that product-based B2B companies would increase the amount spent on social media marketing from eight percent to 18 percent over the next five years. Those on the services side of B2B will see an escalation from 12 percent to 25 percent. Despite this, 40 percent of the companies surveyed are not pleased with their performance on social. |
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