Google Shopping is a hot ticket right now. In 2016, Google Shopping overtook traditional ads in terms of ad spend; this year, Google Shopping has continued to surge.
If you're looking to increase the discoverability of your products, drive qualified traffic to your eCommerce site and improve your overall revenue, you should strongly consider implementing Google Shopping ad campaigns. As with any form of PPC advertising, there are numerous nuances to learn and pitfalls to avoid. If you're not careful, you can pour substantial amounts of money into Google Shopping without getting an adequate ROI.
Adapting to a feed-driven ad model can be a bit of a learning curve, particularly if you've spent a long time mastering text ads. However, if you correctly follow these tips, you'll dramatically improve the ROI of your Google Shopping ad campaigns. |
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