"The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube." — Ben Huh, former CEO of Cheezburger, Inc.
Cable providers are currently facing an unprecedented (yet completely foreseeable) threat that could kill television services as we know it.
As of 2016, some publications have reported that the number of individuals who have discontinued their cable subscriptions (or let them go entirely) has reached a staggering 20.4 percent of American households. Other studies point to the number of "cord cutters" reaching as high as 25 percent of U.S. dwellings.
No matter which way you slice it, the future of subscription cable is looking increasingly bleak. In February of this year, cable's potential death knell was revealed by none other than Google. |
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