We have all heard of seasonal sales and seasonal unemployment, but what about seasonal SEO? Is that even a thing? How can it affect your website traffic? We often think about Christmas and Halloween as times to stock up on holiday spirit, and hope that customers will parade in through the doors. According to NRF winter holidays have accounted for more than $658 billion in 2016. If you are thinking right now, "where did all that dough go?", then you are on the wrong side of Internet and SEO.
What does winter holiday remind us of? Cyber Monday, Black Friday and of course, Christmas shopping. This is the perfect time for online retailers to be merry, since people go bonkers buying stuff online. From tissue paper to Tissot watches, everything sells if they are pushed in the right direction. Your potential buyer just has to see you in order to buy from you. It is that simple. After this comes Valentine's Day, Mother's Day and Back-to School where buyers rush toward another section of eCommerce. According to NYC SEO Authority, it is all about giving your website visibility and your target audience a blatant hint. |
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