If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes.
What’s more, buying backlinks isn't sustainable, and it will eventually burn out, leaving you with nothing but a bunch of cheap links that don’t mean anything. If you want to develop lasting value, you’ve got to draw up a plan to earn high-quality, inbound links from reputable sites in your niche.
Although it’s true this is more than just an overnight pursuit, it’s one of the best things you can do to make your content more useful and authoritative for readers. Here’s how:
Why High-Quality Links Matter
According to a prominent Moz study, 99.2 percent of the top 50 sites in a Google search results have at least one high-quality link pointing to them. |
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