Sunday, October 9, 2016

Holiday Email Marketing: Listen. Learn. Win.

Website Magazine
Movers and Shakers
 
- Sponsored By Avalara -
Holiday Readiness Checklist
In addition to helping you prepare for common holiday problems, Avalara has also compiled a Holiday Readiness Checklist, available at the end of this paper. Check it twice before the holiday season begins, and you'll be on the fast track to the state tax auditor's "nice" list.
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Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. Using these data sources, however, can help marketers listen, learn and win. Read More.
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- Sponsored By StreamSend -
9 Ways To Put Behavioral Marketing To Work
While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and more to send extremely timely and relevant communications.
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