It's no secret; visual creations are a necessity for engaging online audiences. Be it an image, an infographic, a video, or any other type of optical amusement, people can't get enough of it. A large portion of why images are so exciting is that humans are naturally visual creatures and 90 percent of the information processed by our brains comes in viewable form. This is the very same reason why people are able to process visuals 60,000 times faster than text alone.
When images are integrated with blog posts, social updates, or even sent to a friend via text, they instantly become more compelling. When it comes to marketing to audiences across the Web, visuals are needed to pull attention away from all of the other distractions competing for a user's interest. No matter if the image is one you captured yourself, or a beauty that came from one of the many photography sites around the Web, they are needed to keep people engaged and to improve SEO.
As far as search engines are concerned, they cannot see images per se, but they still register and provide meaning to them. |
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