Friday, October 14, 2016

The Social Ad Blocking Situation

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Any business that relies on advertising for revenue has to be concerned about the unprecedented rise of ad blockers, which can identify and remove certain content (e.g., display ads, banner ads) from a person's digital experience. It's consumers' answer to an industry that has for too long annoyed them, spoke to them generically, interrupted them and, in some cases, tricked them. Read More.
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When done right, mobile apps will increase sales, improve engagement and support customer retention. A great app can deliver 4x higher conversions than mobile web. However, customers have become more demanding. It is critical to rethink your app strategy based on customer needs and how the app fits within your overall digital customer experience strategy. Download Now.
 
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