Wednesday, October 5, 2016

Must-Track Content Marketing Metrics

Website Magazine
Social - Local - Mobile
 
- Sponsored By StreamSend -
9 Ways To Put Behavioral Marketing To Work
While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and more to send extremely timely and relevant communications.
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Too many content marketers don't measure the ROI of their efforts. To prove your content marketing effectiveness and see which content initiatives are worth your time and money, focus on these five metrics. Read More.
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When done right, mobile apps will increase sales, improve engagement and support customer retention. A great app can deliver 4x higher conversions than mobile web. However, customers have become more demanding. It is critical to rethink your app strategy based on customer needs and how the app fits within your overall digital customer experience strategy. Download Now.
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