"I think the biggest change, and the one we're already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary – if not their only – way of experiencing the internet." – Peter Rojas, Founder of Engadget and Gizmodo
Mobile devices have become ubiquitous in today's modern culture. Many companies are now catering solely to small screens with all marketing efforts. While limiting your audience is a controversial tactic, and a very personal choice, you must know by now that ignoring mobile can be fatal. In the past several years, small screen products have reached a critical mass in which they have become the dominant force in digital media.
Day-to-day needs are now met through pocket-sized devices. People are interacting with online video more than television. Individuals are spending more time in-app than on the mobile Web. Merchants are buying, selling, and running ads right from their Smartphones. More searches now take place on mobile than through desktop devices. Game over. Mobile wins. |
| Continue Reading at SiteProNews |
|
|
Posts
No comments:
Post a Comment