Simply put, a SEO audit is a process to evaluate your business website, to ensure it is properly optimized for higher ranking in search engine results. This information can help you make decisions about how to make changes to your website to attract more Internet traffic, leading to more paying customers. A SEO audit should, at a minimum, always be done at the beginning of a new project, and at the beginning of a new quarter. Let's take a look at the essential components of a SEO audit .
Technical Analysis
The technical analysis of the SEO audit evaluates if your website is functioning properly. This part of the audit is composed of two aspects – accessibility and indexability. Accessibility means your website can be accessed by search engines, such as Google, as well as Internet users. There are a number of details to evaluate the accessibility of your website. Check the robots.txt file and robots meta tags, to restrict access to certain parts of your website, but make sure the XML sitemap is accessible. |
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