"Scheduling a live video makes it easier to build anticipation and buzz with your audience before your broadcast begins, so you can start strong with an audience already assembled." - Peter Roybal, Facebook product manager and Brian Lin, Facebook software engineer
In an extremely short amount of time, live video has become inescapable. Everyone from social influencers to celebrities, everyday Internet dwellers, and even politicians are getting in on the action.
Nearly every major social platform now allows its users to broadcast the latest updates to their world as it is happening. Facebook, YouTube, and even Snapchat are all engaged in a heated race to become the alpha for live streaming services. And Facebook just upped the ante.
In a recent blog post announcement, the company revealed a handful of new features that will help to amplify a broadcaster's social reach. |
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