A SPN Exclusive Article by Gbenga Joseph Sogbaike (c) 2017
How do you tell a brand story that strikes an emotional chord with your customers?
Say you remove your logo from a piece of content; would your customers still know your brand created the content? Would they feel anything and be proud of their associations with your brand?
Telling an emotional brand story is the key to building a loyal fan base for your products. The kind of fan base that starts camping outside your stores five days before you release a new product.
A brand story is more than a narrative. You simply can't tell people who you are or what good your product is to their existence. You need to tell stories that people find relatable and memorable; stories that connect with them on an emotional level and accentuate your common interests and shared aspirations.
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