Monday, January 9, 2017

4 Ways Brands Can Bond with Customers



January 9 — Issue #2409

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4 Ways Brands Can Bond with Customers
A SPN Exclusive Article by Gbenga Joseph Sogbaike (c) 2017
How do you tell a brand story that strikes an emotional chord with your customers?

Say you remove your logo from a piece of content; would your customers still know your brand created the content? Would they feel anything and be proud of their associations with your brand?

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Telling an emotional brand story is the key to building a loyal fan base for your products. The kind of fan base that starts camping outside your stores five days before you release a new product.

A brand story is more than a narrative. You simply can't tell people who you are or what good your product is to their existence. You need to tell stories that people find relatable and memorable; stories that connect with them on an emotional level and accentuate your common interests and shared aspirations.
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