Big news from the Google-verse.
On Jan. 10, Google updated its mobile search algorithm to make the visibility of Smartphone content a prominent ranking signal. As it stands now, the update is going by the unofficial name "Intrusive Interstitial Update" (I.I. Update).
What's this mean for mobile marketers, you ask?
It means that any website that uses intrusive pop-up boxes will likely find itself affected by Google penalties in the very near future.
Read on to learn more about the Intrusive Interstitial Update, and how it might affect your site.
The Reasoning Behind the Intrusive Interstitial Update
Google first announced this change on Aug. 23, 2016. In its words, "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. |
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