"These days, social media waits for no one. If you're LATE for the party, you'll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast."
- Aaron Lee, social media writer at AskAaronLee
Social media continues to grow at an incredible rate despite its already immense size. In 2017, the number of social media users is expected to increase by roughly 200 million more individuals.
Social media's user growth is a fairly predictable social trend year over year. But what is on the horizon for those who leverage social platforms as marketing channels?
To be honest, no one really knows. Technology evolves so quickly in today's age that disruptive creations hit the scene regularly. There are, however, certain indicators that point us to what 2017 may look like in the social arena. |
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