The last few months have seen more algorithmic updates than the entirety of 2016. On September 23, 2016, Google made an announcement that the entire SEO world was dying to hear: Penguin would become part of the core algorithm. With the release of Penguin 4.0 it has become clear that Google's purpose is to build a fairer online ecosystem, by shifting focus from link-building to brand building. But we're not here to discuss the impact of Penguin.
Some of the biggest algorithmic updates of 2016 and 2017 address mobile devices:
• Google's Accelerated Mobile Pages (AMP) are coming to search results (SEW).
• A New Mobile Penalty for Intrusive Interstitials is now rolling out (SEO RT)
• Google's Mobile-first Index Has been Announced (SEL).
Let's take a closer look at these updates to see how they may impact your site and what you can do to prepare for them. |
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