Search engines automatically crawl your site and index the pages for searchers.
But if you use structured data, it helps search engines understand what your content is about. This can encourage clicks – and maybe even help improve rank.
The different ways to use structured data in your pages' HTML markup to improve SEO are constantly evolving. Here are some new tips and tools I've picked up that can help you take advantage of the opportunities in SEO markup and structured data for your content campaigns.
Fast Web Pages
In 2015 and 2016, several major platforms have come up with solutions to deliver ultra-fast content:
Facebook Instant Articles (FIA)
Host content directly on Facebook using the Open Graph, HTML5 tags, op:tags and op-* classes. |
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