"The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends."
- Mari Smith, Facebook marketing expert
Facebook Flyers made its debut way back in 2007. In the past decade, that service has morphed and been refined time and time again, ultimately becoming Facebook Ads; one of the most prosperous advertising platforms available.
According to Business 2 Community, ". . . Facebook accounts for nine percent of the digital ad spending and 18 percent of the global mobile digital ad spending."
That massive surge in popularity has also led to the increased prices with each passing year.
As these social adverts continue to become more expensive, ad optimization is of the utmost importance for small business owners with slim margins.
Moreover, boosting your company's CTR also means that you will receive the added benefits of: |
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